A construction supply company engaged Strategic Collisions when they were notified that they were about to lose their franchise with a key supplier due to declining sales in the region. In addition to wanting to maintain the franchise, the owners wanted to refresh the company mission and expand operations. Through a series of seminars, the team at Strategic Collisions helped the supplier to:

• Create a new business model by developing alternate sales channels and key partnerships

• Establish a sales organization to drive both direct and channel sales including a defined sales process, CRM system, and incentive compensation plan to drive high performance

• Create a contractor network of builders and renovation companies to promote and install products

• Build a pitch deck to present to key suppliers and partners to influence decisions to driver the new program forward

As a result, the owners were able to negotiate a new contract with their key supplier as well as establish new partnerships to source and install their products. Further to establish a sales force to drive new business and advance expansion in the region.