Taking MVP to a New Low

Today we're taking a minimum viable product (aka MVP) to a new level of minimum - slideware, vaporware, wireframes, and landing pages. When I work with an entrepreneur preparing to launch a product, I always start with an MVP. 

 

A minimum viable product (MVP) is a product development strategy that involves creating a product with the bare minimum set of features necessary to test its viability in the market. The goal of an MVP is to gather feedback from users, identify any problems or issues with the product, and iterate on the design before fully committing to building out the final product. Here are some ways to test an MVP: 

 

Slideware: Slideware is a term used to describe presentation software, such as PowerPoint or Keynote, which is used to create slideshows or presentations.

 

Vaporware: Vaporware describes software or hardware products that are announced or advertised but never released. Vaporware is often used as a marketing tactic to generate buzz or interest in a product, even though there is no available product.

 

Wireframes: Wireframes are simple, low-fidelity representations of a user interface or website design. They are used to plan out the layout, navigation, and overall structure of a digital product before building it.

 

Landing Pages: A landing page is a standalone web page created specifically for a marketing or advertising campaign. It is designed to direct the visitor to take a specific action, such as making a purchase or filling out a form for more information.


 Remember, the goal of an MVP is to collect feedback from users, identify any problems or issues with the product, and iterate on the design before fully committing to building out the final product. So go ahead, pare it down.